Aging Market Diagnostic
Step 1 of 5
Aging Market Diagnostic

Diagnose a product.

A supply-side diagnostic for adults aged 60 and older. Record the age ranges covered by your evidence, then assess the product and its value chain.

01: Named product
One specific, verifiable product

One specific product that can be researched, cited, and verified independently.

Use the name shown on a specific product page.
Link to the exact manufacturer or retailer listing. This identifies the product; it does not document user behavior or product outcomes.
Company type
Value chain control Control means the company makes decisions at this stage, not that it outsources execution here. Select all that apply.
02: Older adult evidence
What older adults actually do with it

Record observed use, substitution, non-use, or workarounds. Select the age ranges represented in the evidence.

Age range represented in the evidence Select every project band covered by the source. These bands describe the evidence sample, not a person's abilities or needs.

The literature uses different age cutoffs. Record the source's exact range below when it differs from these project bands. Do not infer an age band when the source does not provide one.

Record sample size, setting, dates, and relevant variation when known. Age describes the observed sample, not an individual's ability or needs.
Evidence type
Note

03: Source quality
A citable, non-PR source

A source that documents the failure mechanism and its context.

Citation Harvard format. Author, A. (Year) 'Title', Journal, Vol(Issue), pp.xx-xx.
Source type
Note

Mechanism specificity
04: Alignment assessment
Three alignment conditions

Yes = condition met. No = condition absent.

Q1: Product alignment

"For the people represented in the selected evidence range, does evidence show that this product works for the intended use?"

Consider variation in mobility, balance, grip, height, setting, and familiarity. Age alone does not establish fit for an individual.

Q2: Cultural alignment

"Does this product's framing let adults in the selected age range adopt it without being assigned an aging identity?"


Q3: Market and demand visibility Part A: Market structure

"Does this product category exist only in medical or specialist form, with no mainstream equivalent?"

Alignment preview
Product
Cultural
Market
Met · Absent · Unassessed
05: Diagnostic results
Run the diagnostic engine

All inputs collected. Run the engine to generate the diagnosis.

Incomplete sections will be flagged.